In addition to the main consent application to the Department of Trade and Industry, NWP -- a subsidiary of giant energy company Innogy -- has also applied for planning permission to Denbighshire County Council for the onshore electrical cabling. Other consent applications have gone to the Department for Environment, Food and Rural Affairs, the Department of Transport, Local Government and the Regions, and the Environment Agency.
If the North Hoyle wind farm gains consent, it will provide the power for a green power product, Juice, being marketed by energy supplier npower -- National Windpower's sister company. Juice was launched by npower in 2001 in partnership with Greenpeace to demonstrate support for offshore wind energy. Once North Hoyle is up and running, Juice will be powered entirely by offshore wind. Meantime, customers are supplied from existing onshore wind farms and Innogy's hydro-electric capacity. Juice is aiming for some 50,000 customers. So far, 6000 have signed up.
A group of Juice customers went to London to show support for the wind farm application. Matthew Spencer from Greenpeace says: "This is unprecedented. Six thousand people are backing this proposal, and have already booked the power from the wind farm."