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Popular power in Holland

Following a promotional blitz in December, some 9% of residents of the Dutch city of Eindhoven have signed up for green electricity from local distribution company Nutsbedrijf Regio Eindhoven (NRE). The utility had offered a NLG 25 voucher to householders willing to pay a slightly higher price for their electricity and around 65,000 signed onto the scheme. The extra revenue to the utility will be ploughed back into renewables development. Eindhoven, home of the Philips conglomerate, can now claim to be the greenest city in the Netherlands. NRE believes the potential for green electricity sales is far from exhausted and will now target its larger customers.

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