Norway's recently assertive wind industry has been taken aback by the emergence of vigorous local opposition to several ambitious projects. According to the west coast newspaper Addresseavisen, hundreds of residents have turned out to voice objections to plans for installations at Smöla and Hitra, citing fears that the turbines will disfigure scenic landscapes and disrupt game populations. At Hitra, a 56 MW wind project is to comprise 28, 100 metre tall turbines covering two square kilometres on Eldsfjellet, a 314 metre mountain plateau. The wind plant will be clearly visible from several towns and villages nearby. The newspaper describes the area as "pristine wilderness bordering the Havmyran nature reserve, where deer are the most important wild species." At Smöla, many of the 300 locals at a recent meeting called for a referendum on plans to build up to 100 turbines.