A new series of advertisements was released in August by Pennsylvania's Electric Choice Program, which has been credited with helping boost public interest in switching electricity provides. Customers have been repeatedly informed that choosing a new electricity supplier could save them money. One series of witty adverts shows various people in different places-such as in heaven or Paris-but the person always insisted on asking, "Will I be able to choose my electricity supplier?" And they are always told, "Where do you think you are? Pennsylvania?"