A major barrier to widespread wind penetration remains, however. Utility attitudes continue to be surprisingly negative. There are a few notable exceptions in countries with several years of everyday experience of wind plant, such as Denmark, but in general the ignorance of wind shown by electricity companies is just plain shocking. Although it is accepted that electricity systems are changing and more local generating plants (embedded generation) will be installed, wind is not necessarily seen as an option. Its intermittent nature is seen as a major drawback, despite the fact that every utility study which has made a proper assessment has concluded that assimilation of wind poses no great problem, provided the wind capacity does not exceed around 30% of the total.
New markets and revived markets are popping up in various regions. South Korea and Turkey are showing signs of life, along with Norway, Finland and even Belgium. There are also good reasons to believe that Australia, Argentina and (perhaps) Egypt are waking up.