Escalating power demand in Asia has left many countries with no option but to offer incentives to foreign investors to install independent power plants. So states MarketLine International of London, a research organisation in the global energy market. Its new report, Asian Electricity, examines the structure of power markets in the region. According to MarketLine, electricity demand in Asia's main countries will more than double by 2010, from today's 2610 TWh to 5643 TWh. Generating capacity is expected to keep pace with demand, doubling from 650 GW in 1995 to 1344 GW by 2010, an annual rise of 5% during the period. "Given that the projected investment requirements are huge and cannot possibly be covered by Asian governments or multilateral institutions such as the World Bank, capital will have to be raised through the private sector. This can only be achieved by offering attractive investments to foreign investors.