Australia

Australia

GREEN PRICING SPREADS

Google Translate

Australia's first initiative to offer electricity exclusively from renewable sources was launched recently at the Asia/Pacific Renewable Energy Symposium in Sydney. The Greenpower programme from New South Wales electric utility Orion Energy is to market a scheme under which its 65,000 customers will pay a premium for the incremental costs of green resource projects including wind.

Within six months Orion plans to sell green electricity to the 65% of customers who indicate a "willingness" to pay more for green power in a marketing study. Orion's Ian Nichols says the company would consider the program a success if 10-15% of customers signed up. The surcharge for the green power will depend on the resource portfolio, said Nichols, but Orion is aiming for a 20% premium which would add about AUS$0.02/kWh for domestic customers who currently pay an average of A$0.10/kWh.

The marketing study that identified the green customer base was conducted over four months and was "consistent with other research in Australia" , says Nichols, adding the scheme is intended to "accelerate development of green energy technologies offering the potential to provide a significant contribution to Australia's future energy needs while having a low environmental impact" .

Orion's chief executive, Mark Franklin, says the company will develop procedures for public scrutiny to ensure consumer trust. One of the first projects will be a small wind farm which could be used "to establish a manufacturing facility√Č to build larger grid-connected wind turbines which are not presently constructed in Australia.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Sign up now
Already registered?
Sign in

Windpower Monthly Events


Latest Jobs