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Green marketer in business
1 March 2000
Unit(e) Ökostrom AG, the first provider of green electricity in Austria, went into business on February 1 with its first 12 customers. The company delivers 100% renewable energy, of which 99% is divided equally between biomass and wind energy and 1% from photovoltaic. The company works together with numerous independent electricity producers. Managing director Ulfert Hoehne would like to see the company market all the electricity generated by Austrian independent suppliers. At ATS 2.50/kWh, Unit(e)'s environmentally conscious customers are paying more than for thermal electricity, but the green power marketer hopes that it can soon do away with the price premium. The Austrian government promised as far back as July last year that customers buying green power from the grid would not be subject to a significant price premium. This promise has been enshrined in new draft law, due to be passed as soon as the new government has met, says Hoehne (page 38).
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