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The green challenge
1 June 1997
Green pricing is taking the United States by storm. New schemes giving customers the option to buy "clean" electricity at a premium price are coming into force almost everyweek, with a wind turbine in Michigan leading the way (right). To Americans, the champions of liberal economies, allowing market forces to decide the fate of renewables is far preferable to the use of "command and control" instruments. But as we argue in this month's editorial columm, the wind lobby needs to be on its toes if the green pricing concept is not to backfire on the renewables industry.
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