An American coalition hopes to sign agreements with utilities this summer in the western US to give consumers the chance to buy electricity from "salmon friendly" sources such as wind power. "For the Sake of the Salmon," based in the state of Oregon, is already discussing the project with major retailers and utilities in California, Washington State and Oregon. The product, dubbed "Salmon-Friendly Power," will consist of power generated from three sources: wind, "low impact" hydro, and other clean sources such as high-efficiency natural gas. Residential and business customers who buy the electricity will get discount coupons for retailers who participate in the program. Money raised by the project will also go to a fund that helps restore salmon habitat. The salmon protection issue is a hot one in the Pacific Northwest and the far north of California where the habitat of the fish has been severely damaged by large scale hydro. The money raised by the product would also be matched by state, local and private money, says For the Sake of the Salmon, which includes tribal and local governments, the fishing industry, timber companies and utilities, environmental and conservation groups and agricultural producers. The group's salmon friendly power is backed by the Renewable Northwest Project, one of whose members is the American Wind Energy Association.