Environmental group Pembina Institute retails green certificates

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A respected Canadian environmental organisation is getting into the business of selling wind-generated green certificates, marketing them to consumers across the country as a chance to "offset the polluting effects of their own energy use." The Pembina Institute has reached a three year agreement with Calgary's Vision Quest Windelectric, which will issue the certificates. Each certificate, which is selling for C$27, represents the environmental attributes of 1 MWh of wind generation. "It's an exciting program," says Pembina's Tom Marr-Laing. "It is the first time in Canadian history that an environmental organisation has retailed green certificates through a partnership." Marketing green certificates, adds the institute's Sylvie Boustie, provides the non-profit organisation with a unique way to raise funds for its own operations, while at the same time "promoting something we've always been big believers in." The Pembina Institute has been a long time advocate for government policies to encourage the development of renewables in Canada. It issued a request for proposals for green certificates earlier this year and chose Vision Quest from the four submissions it received. Several companies, including BP Canada and Suncor Energy, helped launch the initiative by buying certificates.

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