TEPC hopes to lure trading company Mitsui & Co as well as Tohoku Electric and Hokkaido Electric to join the project. Sony, which has yet to confirm its participation, says it is most interested in enhancing its greenness. Initial plans call for building wind and other renewables plant after the launch date at the end of this year. According to the Japan Times, TEPC and Sony plan to have the project evaluated by a third party institution which can issue green certificates. The investors hope to be able to set these against their greenhouse gas emissions, with a further view to trading the credits on an international bourse.
The chance of polishing their green images while gaining new business in C02 emission credit trading is luring global Japanese corporations into green power. Tokyo Electric Power Co (TEPC) and electronics giant Sony are among the latest making headlines in Japan as they consider a joint venture or fund for renewables investment.