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United States

Green market

Demand for green power continues to outstrip supply in markets where consumers can choose where their electricity comes from, whether in Europe, Australia or the US. Where these markets are competitive, such as in California, the laws of supply and demand are steadily pushing up the price of renewables electricity. Americans are not the only consumers choosing a cleaner option: the turnover of Britain's Ecotricity far outstrips that of greenmountain.com.

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