The electricity is a mix of wind, solar, hydro, biomass and thermal power. In addition, Toyota Motor Sales has become the first non-electricity company approved to use the Green-e logo in advertising and marketing, says the Centre for Resource Solutions, the group that operates the voluntary Green-e certification program.
"We want our customers to know that Toyota cares about air pollution and the environment," said Toyota Motor Sales president Yoshi Ishizaka. "By choosing to buy green electricity we are setting a standard that other companies can follow." Toyota estimates that it uses 38 million kWh of electricity yearly.
With growing concern about global warming and consequences of air pollution, large auto companies are vying to adopt a greener public image. For example, US car maker General Motors is planning an electric car demonstration program in China where the electricity would be generated from the wind (Windpower Monthly, November 1997).