Spain

Spain

The name game

Since making two acquisitions, Enron Wind has been tackling the commercial confusion arising out of working with two brand names: Tacke and Zond. Until late last year, Enron Wind continued selling Zond turbines in the US and Tacke turbines in Europe. At the beginning of the year, however, Spanish developer EHN ordered 100, 750 kW turbines from the company and they wanted a hybrid of the two turbines. The result: a 900 kW prototype, designed, built and managed solely under the name Enron Wind.

Since 1999 Enron Wind has been tackling the commercial confusion arising out of working with two brand names: Tacke and Zond, the result of two acquisitions. In January 1997 the company bought US turbine manufacturer Zond and nine months later took over German Tacke Windtechnik, then in bankruptcy. Until late last year, Enron Wind continued selling 750 kW and 550 kW Zond turbines in the US and 600 kW and 1.5 MW Tacke turbines in Europe.

At the beginning of the year, however, Spanish developer EHN ordered 100, 750 kW turbines from the company (main story), and this created a dilemma. EHN wanted a hybrid of the two turbines -- a mostly Zond machine incorporating Tacke's pitch and yaw systems. Technical co-operation between Enron's European and American engineering sectors has since flowed across the Atlantic and resulted in a 900 kW prototype, designed, built and managed solely under the name Enron Wind (Windpower Monthly, March 2001). The unit is on-line at an EHN plant in Navarre.

The decision to concentrate on the one brand name follows Enron Corp's acquisition of 100% of Enron Wind in March 1999, when it took over a handful of privately owned minority shares.

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