Alberta considers green pricing after positive market survey

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Alberta Power is planning to offer its customers a green rate for electricity in 1997 if they wish to receive power from renewable and other "clean" sources of energy. Bevan Laing, the utility's manager of resources, says Alberta Power's board is expected to approve the plan some time in 1997, after which the utility will design a rate structure. According to Laing the utility entered the green pricing field after market surveys found that over half of its residential customers would pay C$2 more per month for green power, while 20% would pay C$5 more. Investor-owned Alberta Power serves 150,000 customers in Alberta, although most of its sales are industrial. "Alberta Power and the City of Calgary are both looking at this," says David Ward of York Windpower, which is proposing an enormous wind project for the region. "We can supply 25 average megs of wind capacity over 20 years which doesn't even come close to the Alberta demand growth of two percent per year -- and for that they'd get a wind power industry. There must be a will on the part of the government and utilities."

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