"It is a question of applying it to our business operations, it's a question of enabling our customers with digital insights, and it's also a question of optimising our products," Hvashoj said.
He said Vestas is using digitalisation to open a dialogue with its customers about creating predictive monitors together.
"We are even getting in to power prices and how we can optimise that," Hvashoj added.
Windpower Monthly TV is running throughout the WindEnergy Hamburg event in partnership with US-based firm Sentient Science — a material science-based technology company and a WindEurope board member.