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Vestas chases China market share

CHINA: Vestas has said it is looking to "reinvigorate" its performance in the Chinese market through extending its product range in the country and adapting its servicing practices.

Vestas launched the V110 in 2013
Vestas launched the V110 in 2013

The Danish manufacturer is to introduce its more technologically advanced 2MW turbines in China, including the V100 and the V110. Vestas said that the new models will help it capitalise on the shift towards low- and medium-wind sites in China.

The company will also initiate a new approach to servicing customers' turbines, which it said is "more flexible", and allows for service packages to be designed in "close collaboration with customers".

Vestas believes it can take a greater market share in China as more developers look to move away from making a saving on the initial cost of turbines, towards reducing costs over the lifetime of the turbines.

However, it has lost market share in China in recent years. In 2010, it was the sixth-placed turbine manufacturer, but fell to tenth place last year with 3.2% of the market.

In May Vestas chairman Bert Nordberg said: "We need to crack the code of China. We're pretty weak in China, but we have to make money. Otherwise there's no use in doing the business."

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