United Kingdom

United Kingdom

Ad watchdog pulls 'misleading' Trump anti-wind campaign

UNITED KINGDOM: An anti-wind campaign involving property tycoon Donald Trump suggesting a Scottish landscape blighted by rusting and broken wind turbines has been criticised as misleading by the UK's advertising watchdog.

Communities Against Turbines in Scotland (CATS) and Trump ran a regional press campaign depicting rusting wind turbines with the headline 'Welcome to Scotland'.

The advert then went on to say: "Alex Salmond [Scotland's First Minister] wants to build 8,750 of these monstrosities — just think about it!"

However, the turbines in the picture were in fact in Hawaii, and following a complaint from industry body Scottish Renewables, the Advertising Standards Authority agreed the campaign had given "a misleading impression of the possible consequences of the Scottish Government's plans to use wind turbines".

The ASA instructed CATS and Trump not to use the advert again in its current form. It said any future campaigns should depict the kind of turbines likely to be used in Scottish wind farms.

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