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Vestas uses LinkedIn to sell wind

DENMARK: Vestas has launched a marketing campaign targeting top executives in Fortune 500 companies through the social networking site LinkedIn

Vestas CEO Ditlev Engel... LinkedIn marketing campaign
Vestas CEO Ditlev Engel... LinkedIn marketing campaign

The aim of the campaign is to open dialogue with executives and illustrate how investment in renewable energy can be used to help generate profits and build the brand.

Chosen executives will receive an email through LinkedIn guiding them to a Vestas microsite. Additionally, banner ads will be shown on LinkedIn pushing their employees mainstream members to the site.

The LinkedIn push will happen alongside a press campaign through Businessweek magazine.

600 targeted magazines featuring custom-wrapped covers and a 16-page insert will be sent to top execs. The magazines are available today.

These will contain personalised letters from Vestas CEO Ditlev Engel and group vice president of global marketing Morten Albaek.

Speaking about the campaign, Albaek said: "We chose to work with LinkedIn because it is worldwide the most popular and respected social media for business professionals. Working with LinkedIn gives us the confidence that our message will be received by the right people and will be given the appropriate attention."

The marketing push comes as the Vestas-backed WindMade brand gets ready to announce its first members. The brand standard is designed to highlight products made by wind-energy-friendly companies.

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